Brendan Fallis

Brendan Fallis has been establishing a name for himself both as a DJ and multi-talented entrepreneur ever since moving to New York back in 2007. In addition to his onerous DJ schedule and managerial duties for Brooklyn-based rapper Theophilus London, Brendan co-founded a shopping site called NMRKT, and is a partner in Waiola Coconut Water - an upscale, naturally untouched drink that is sourced in Thailand. We took a moment to sit with the "modern-day hustler," to discuss all things from managing a healthy work/life balance to his wine/dine hotspots in New York and Toronto.

New York, NY

November 2014


DNP: What does a typical day look like for you?

Brendan: Typical day these days involves an early wake up (7am’ish) and grinding out work until 11. I then hit the gym from 11-12 and come back home to make a healthy lunch afterwards. Then I dip into music for a while, some meetings, etc. Nothing mind blowing, just pushing hard through all the projects I’m currently working on.

DNP: What projects have you recently released and are currently working on?

Brendan: I just put out a track on July 22nd which I’m stoked about. My man Roofeeo and I tackled this song called F*ck It that I used to love in 2001. We repurposed it with a more upbeat sound. Stoked that it finally dropped!

DNP: What do you find most challenging and exciting about your career?

Brendan: Challenging: Balance - Taking on a few projects at once isn’t for everyone. You need to balance your time carefully and make sure everything gets the love it needs. Exciting: Everything - Every day is exciting for me. Even if things get stressful, which they always do, as long as you look at it as a learning experience you can find excitement on how to apply it in the future or avoid it. And when all that is past and the project really takes form, the excitement kicks in!

DNP: Where does your passion derive from?

Brendan: From the people and the places I see. I try to surround myself with people who I consider accomplished, driven, creative and brilliant. If I put myself in a room those types of people, lots of interesting things seem to happen and/or my brain starts to think in new ways and I get excited to thrive in new business’ or categories. On top of that, travel keeps me passionate about life. So many beautiful things to see and experience.


DNP: How do you manage a healthy work/life balance?

Brendan: I make sure to take time to myself. It’s so easy to get caught up in work and never stop, so it’s a must for me to escape my ordinary with my girlfriend or friends and enjoy some time to myself. That being said, it’s important to do at least 2 separate hours of work as maintenance while you’re traveling, so that you don’t feel completely bombarded when you return and forget that you were relaxed. Further then that, eating well and working out on the daily are super important to me to feel balanced internally.  Meditation is my next step which I’m slowly getting into.

DNP: Where is your favorite place to wine/dine in both New York and Toronto?

Brendan: New YorkUncle Boons. Toronto – Joso’s

DNP: What does success look like to you?

Brendan: To me… hmm, that’s a tough one. Mostly it just involves me being comfortable and feeling accomplished. Those two things keep me happy and if I’m in a positive mindset feeling like I’ve accomplished everything I’ve set out to do – I’m successful.

DNP: If you weren’t doing what you’re doing, what would you be doing?

Brendan: Oh man! Who knows – I almost ended up in commercial real-estate, so maybe that? But I really have no idea. I might be a bit of a Nomad, or working at some sort of ad firm. No idea… and kind of glad I don’t know.


DNP: Where is your favorite place to travel and why?

Brendan: Lately it’s been Italy, but I can’t deny that Bali is my favorite place in the world. So affordable, beautiful and filled with lovely people. This question is making me take a break and look at flight prices as we speak…

DNP: If you could spend a day with any person (living or dead), who would it be?

Brendan: Frank Sinatra. 

DNP: What's the most borderline illegal thing you've ever done?

Brendan: I made it through 6 countries without a passport once. I had a pretty good run for a second there. 

DNP: Do you have any advice for other young entrepreneurs?

Brendan: Nothing is too big or too great to tackle. Put your mind to anything and build a great team of people around you that you trust, and even if you fail, you will learn a lot along the way and will only be more prepared for your next endeavor.