Katrina Parker, May 2016
Katrina Parker is a Sydney-based photographer with a background in Public Relations & Marketing and a passion for all things visual. She has combined these skills to work with brands to create engaging and authentic content that can be rolled out across social, digital and print campaigns.
Her aesthetic caught the attention of our team, and we've been featuring her work throughout our social pages ever since. After a few months of staying in touch with Katrina, we felt it was only right to learn more about her passion, day-to-day life, upcoming projects she has in the pipeline, and what kind of advice she has for other young professionals.
DNP: What does a typical day look like for you?
Katrina: My coffee machine is preset to come on at 6am every morning, so I usually wake up to the sound of the machine brewing away. I have a strong latte. Then I’d check the surf cam from bed, if the waves look fun I walk down and go for a surf. If they look average, I’d take my dog for a walk instead. After the morning routine, I usually get into the workspace at around 9am. From here is where each day is pretty different from the next. I might either be shooting that day, or I might be in pre (planning) or post (editing) production stages of a shoot. When I’m not shooting, I’m working on proposals, quotes, invoices, social media, marketing and all the other fun stuff involved with running a business. I then end the day the same way I started it. I either go for a sunset surf or walk. Then I have dinner and watch a series on Netflix. I try to get to sleep by around 10:30pm.
DNP: What projects have you recently been working on?
Katrina: I just finished shooting a bunch of content around some of the fashion designers at Mercedes Benz Fashion Week in Sydney. I have a lot of clients that I regularly shoot for so that always keeps me busy. I also just recently exhibited and launched my first print collection, so I’ve been very busy working on that as well.
DNP: Where does your passion derive from?
Katrina: I think the passion for what I do comes from knowing what it’s like to be unhappy in what I was previously doing for work. I don’t miss that uninspired feeling I used to have and I never want to dread waking up to go to work each day. It’s not a good feeling at all. Therefore, I think the fact that I have put so much work and energy into changing it really fuels my passion to keep working towards crafting my own career / business. There is no better feeling than being passionate, motivated and inspired by what you do each day.
DNP: What do you find most challenging and exciting about your career?
Katrina: Well I could really work 24 hours a day, 7 days a week - so finding that balance can always be challenge. However, in saying this, there are always going to be challenges when you’re running your own show. When you think about it, work (and life) would be pretty boring without challenges. There are usually learning's that come from overcoming a challenge, which is how I try and look at things.
The most exciting thing would be the fact that each day is always so different from the next. I work across both photography and motion projects so this always keeps things interesting. I have also managed to create a lifestyle for myself doing what I love which makes everyday exciting to me.
DNP: How do you manage a healthy work/life balance?
Katrina: Sometimes I’m completely on top of the whole work/life balance thing and at other times this completely goes out the window. It really depends on my workload and how busy I am. I’m lucky in that I do have the freedom to travel and create work around the things that I love doing, which kind of balances things out a little bit. I think it’s important to develop a routine each morning to keep you on track. It’s very easy to procrastinate or put things off when you’re on your own watch. I also always make time for doing the things I love like surfing, yoga, getting out of the city or traveling overseas, which I guess you have more flexibility to do when you work for yourself.
DNP: What do you consider your greatest achievement so far?
Katrina: Still working on this one.
DNP: Do you have any advice for other young professionals?
Katrina: F**k the naysayers. Don’t let others opinions or negativity get in the way. Work hard at following your passion and you will never work a day in your life. Think it, and become it. That’s destiny.
DNP: What’s one word that best describes your personality?
DNP: What is your greatest fear?
Katrina: My greatest fear is losing those who are special to me. I’m also scared of birds that swoop in spring. I am always a target and I have no idea why.
DNP: What is your most treasured possession?
Katrina: I really don’t have a treasured possession as such. Hmmm, if I had to pick a certain thing I would probably say my small quiver of surfboards.
DNP: If you weren’t doing what you’re doing, what would you be doing?
Katrina: I actually have no idea. I also love architecture and design so perhaps something like that.
DNP: Where is your favorite place to travel and why?
Katrina: We always plan our travels to destinations that either have fun waves to surf, or mountains to explore and go snowboarding and I feel like the west coast of the US has it all. I just love it over there.
DNP: Where would you most like to live?
Katrina: I went to Portland for the first time last year and fell in love. I would love to experience living there for a little while. I also love San Francisco, particularly the Outer Sunset District. It’s such a cute little seaside community in such an amazing city.
DNP: How do you spend your down time?
Katrina: Surfing, going to a yin yoga class, reading and trawling Pinterest.
DNP: If you could spend a day with any person, who would it be and why?
Katrina: Probably my Nanna. She passed away when I was pretty young and I would love to spend a little more time with her.
DNP: If you were to die and come back as a person or a thing, what would it be?
Katrina: I’d come back as a machine that cures every type of cancer there is.
DNP: And lastly, what does success look like to you?
Katrina: Success to me is waking up and having that feeling of pure happiness for what it is your do each day.