Founded in 2014 by Toronto-based brothers Guillaume & Alex Viau – Daily News Project is a high-end lifestyle brand and design agency.

We enjoy being creative in different ways, always keeping things simple and fresh, as it keeps the motivation high and allows for new ideas to flourish.


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The Dream: All In or Nothing

Adidas released a new commercial, featuring international soccer athletes Lionel Messi, Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin van Persie and David Villa, as part of "The Dream: All in or Nothing" campaign ahead of the 2014 FIFA World Cup in Brazil. In the one-minute clip, Chicago-native Kanye West can heard rapping on the song God Level, saying "You see sharks in the water," and "Provide a new coffin, you don’t see a murder like this... this often," before closing with the words “God level.”

Destiny is not fate. You have a choice. Fear or be feared. Hunt or be hunted. Evolve or die. Now or never. It's black or white. all in or nothing.

The Cabin Fire by Driftwood

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