Here's a short interview from 2012 in which Kanye West discusses his role as an innovator and as a champion of creating product. This follows his revolutionary unveiling of a pyramid shaped pavilion which had seven screens. The screens simultaneously showed seven different camera angles of the same film in order to put a visual twist on the art of cinema. This fascinating design and interview premiered at Cannes Film Festival that very year. As fellow designers and product makers, we here at Daily News Project hope you enjoy this interview.