2nd Lives by Coca-Cola

As part of its global sustainability program, Coca-Cola is launching '2nd Lives', by introducing a line of 16 innovative caps which intend to transform used bottles into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener, among others, and encourage consumers to reuse and recycle plastic. To get the ball rolling, the company is handing out 40,000 caps across Vietnam with the purchase of a bottle. Check it out below, and share with your friends!