Daily News Project Shares "Strange Adventures" Branding Details
Daily News Project releases branding details for their capsule collection with pop superstars The Chainsmokers.
Strange Adventures was introduced by Daily News Project and Los Angeles-based DJ duo The Chainsmokers as a limited edition capsule collection inspired by the art of simplicity and Japanese aesthetic. Daily News Project oversaw the collaboration from start to finish in order to create a strong, bold, and energetic vibe well-balanced with a graphically driven design philosophy. See more from this collection of designs in our online studio.
We have simplified the graphics to pay hommage to Japanese design that aligns with the contemporary aesthetic core of our brand, Daily News Project. As we move forward with the Japanese lettering and 'Strange Adventures' concept, the 'circle' is intended to bring the elements together by solidifying the visual style as a whole. Overall, we believe this system creates strong consistency with respect to the visual language that both target audiences can understand, appreciate, and own.
If you're interested in seeing the design package in full, visit the studio here. Let us know what you think and if you're excited for the release of the clothing in the comments.