Jay xero becomes “warner case” and Releases New Single
Formerly known as Jay xero, warner case has opted for a new moniker that he feels is a more accurate representation of his gritty house sound, and of him as a person. case found serious success on his previous single “doyouwannabemine?” as it reached #2 on the HypeM popular chart, top-trended on Audiomack for five days, and received social support from Talib Kweli and Mad Decent.
Since then, the musician and model has inked a management deal with Adam Arnkoff of A2 Management, an industry veteran who’s worked with names ranging
from Blondie toNelly Furtado and Macy Gray, alongside a celebrity influencer deal with Wilhelmina Models. Today, case continues his forward momentum by premiering “upsidown”, a dance-floor ready cut that blends his infectious vocals into a deep, raw synth-groove. It’s been a busy year for case as he’s performed alongside Flight Facilities and The Magician, released his first official remix via Ultra Records to the tune of 150k first-week streams and a feature in Hardwell On Air, as well as DJ'd for a cool 40,000 people on The Gap’s float during New York City’s pride parade.
Daily News: What does a typical day look like for you?
wc: Wake up, make coffee, go to the gym, then pet cats while making music till I go to bed.
Daily News: What projects have you recently been working on?
wc: Excited to premiere “upsidown" through The Daily News Project, thanks for the opportunity! The name change was a big undertaking, too. It’s hard to name yourself… but this one feels real. It’s in my family, my blood.
I’ve got tons of unreleased tunes... the struggle is always picking what comes next. Shooting a music video in March for another single, too.
Really excited to be managed by Adam, and working with Wilhelmina Models to keep dipping my fingers into all sorts of creativity.
I’ve been pretty busy, thankfully. Very excited about 2018.
Daily News: What was the inspiration for your career route?
wc: Haha… trial and error? If music had one, logical career path, I’d’ve followed it. I came into the business with almost no knowledge of how it worked, just years of playing music. So, the biggest challenge was prioritizing time between working on music, PR-ing releases, gig outreach, social media bullshit, etc. (and figuring out how to pay rent).
Daily News: What do you find most challenging and exciting about your career?
wc: Challenging: sticking to my gut. Exciting: making people feel something.
Daily News: How do you manage a healthy work/life balance?
wc: I don’t think I do, to be honest. I should probably relax more… but I love making music. It’s deciding when to “call it a day” that’s hard - sometimes you have to realize when you’re creatively spent and should do something else for a while. Otherwise you’re just spinning your wheels.
Daily News: What do you consider your greatest achievement?
wc: I got a message from a girl once who said my song with Rochee, “Where Do We Go”, brought her to tears, since it mirrored a breakup she was going through... and then she thanked me for it, saying it made her feel understood. That was so visceral and humbling, to have evoked such a powerful response through music, and for it to have helped someone (even in a small way).
Daily News: Where do you see yourself in 5?
wc: 5: making music, loving life. 10: making music, loving life (4 more cats). 20: making music, loving life, living on my own vineyard.
Daily News: Do you have any advice for other young professionals?
wc: Only quitters lose.
Daily News: Where is your favourite place to dine in your city and why?
wc: Amarin Café in Greenpoint has incredible Thai noodle dishes, great prices, they’re BYOB, and they know us because we’re there almost weekly. Best Pad Thai and Pad Kee Mao I’ve ever had; their noodle texture and flavor/spice balance is nuts. Plus, it’s a nice walk through McCarren Park from the L train.
Daily News: What’s your most treasured possession?
wc: My cats. The rest is replaceable.
Daily News: Who’s one person you think everyone should be following on social media?
wc: @guillaumeviau ;)
Daily News: If you could be in someone else’s shoes for a day, who would it be?
wc: Thom Yorke. I have absolutely no idea what that’d entail.
Daily News: What’s your favourite city/country to visit and why?
wc: I still have many I’d love to visit, but of those I’ve already been to: Italy - I have relatives there, the food and wine is spectacular and regional, and there’s a cultural swagger that’s hard to describe. I had lunch on Isola Bella in Lago Maggiore with some cousins a few week ago, and it was dreamlike.
Daily News: What is your greatest fear?
wc: That people won’t like my music.
Daily News: What’s your guiltiest pleasure?
wc: Gwen Stefani’s “Hollaback Girl” and pizza (at the same time).
Daily News: And lastly, what does success look like to you?
wc: Having meaningful relationships, good food and wine, and learning as much as possible about everything possible (on a more practical level: making a comfortable living doing what I love).